After fifty, protein stops being about building. It is about keeping.

Muscle leaves slowly enough that you do not notice it going. You notice it later, on a flight of stairs, or on the third trip from the car with the groceries.

Two things work against you at this age. Most people over fifty eat less protein than they used to, and the protein they do eat lands almost entirely at dinner. Muscle responds to protein one meal at a time, and after fifty it takes more in a sitting to get the response it used to.

Whey protein isolate supports muscle repair and lean body mass.* It is the simplest way we know to get a real amount of protein into a day that is already full.

Why we chose this one

• 22 g of whey protein isolate per serving. Isolate, not concentrate, so it is filtered further and sits easier on most stomachs.
• Vanilla, sweetened with stevia leaf. No artificial sweeteners.
• Made in the USA.
• Lab results available on request for the batch you receive.

Product details

Ingredients: Whey Protein Isolate (22g), Natural Flavors, MCT Oil Powder, Apple Pectin Powder, Sunflower Lecithin, Stevia Extract (leaf), Sea Salt, Silicon Dioxide.

Flavor: Vanilla

Manufacturer's country: USA

Product amount: 28.40 oz./805g

Gross weight: 1.91lb/870g

Suggested use: As a dietary supplement, adults mix two (2) scoops with 6-8 oz. of water or favorite beverage daily. For best results, take 20-30 minutes before a meal with 8 oz. of water or as directed by your healthcare professional.

How we coach it

Those are the manufacturer's directions. Here is what we tell our members.

• Have it with a meal or after one. The timing above is aimed at taking the edge off your appetite, which makes sense if the goal is to eat less. If the goal is holding onto muscle, we would rather you did not lose the meal.
• Move it to breakfast. Most people get almost all their protein at dinner and very little in the morning. Spreading it across the day does more than the total alone does, and breakfast is usually where the gap is.
• Pair it with resistance work. Protein gives your body the material. Lifting something heavy is what tells it what to do with the material. Neither one accomplishes much on its own.

A couple of notes

Whey comes from milk. Isolate is filtered enough that most people who are sensitive to dairy do fine with it, but if milk gives you real trouble, start with half a serving and see how you feel.

If you have kidney disease, are pregnant or nursing, or take prescription medication, check with your doctor before starting.

Caution: Do not exceed recommended dose. Pregnant or nursing mothers, children under the age of 18, and individuals with a known medical condition should consult a physician before using this or any dietary supplement. KEEP OUT OF THE REACH OF CHILDREN. DO NOT USE IF SAFETY SEAL IS DAMAGED OR MISSING. STORE IN A COOL, DRY PLACE.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.